Your business website is your shopfront online, whether or not it’s got a shopping cart.
It needs work just as hard as you do to let people know what products and services you offer. It must also help them find what they are looking for and convince them to buy, or at least get in touch so you can start a conversation.
A small business website does not need to be big or expensive, but it does need to be persuasive and search engine optimised. It can also be fun, interactive and packed with personality. The words need to work extra hard but the site itself can be relatively simple.
I’ll write copy both your customers and the search engines will love.
Search engine optimisation (SEO) is about making your site as friendly as possible to the robots which index and rank them. How well you do this affects how near the top of the search results your listing will be when someone searches for what you offer.
But your customers are real people and your site needs to appeal to them too!
I can write copy for a new website or rewrite an old one. I can also create a WordPress starter site for you or do an audit of your existing online presence so we can identify and start working on what’s getting in the way of it being found and converting browsers to customers.